Veloce Precision Automotive Campaign
Commissioned by Prestige Motors Sri Lanka
Project Synopsis & Objectives
A benchmark automotive commercial campaign designed for the launch of a premier European performance vehicle in Colombo. The visual mandate centered on conveying explosive motion and speed even in a static studio setting.
Key Directives
Sculpt razor-sharp reflections across the vehicle’s sweeping roofline and flared fenders.
Capture true obsidian deep blacks and hyper-metallic flake paint pigments.
Create key billboard visuals for primary Colombo transit corridors.
Creative Direction & Optics
Employed a 30-foot overhead motorized light bank to cast uninterrupted, liquid horizon lines across the car’s metallic bodywork, complemented by specialized honeycomb grids on the wheels.
Art Direction Credits
Photography & Lighting: Nalaka Wattegedara
Retouching & Color Grading: Nalaka Wattegedara Studio
Client Coordination: Prestige Motors Sri Lanka
Production Captures
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