Singhagiri — Modern Living Consumer Electronics
Commissioned by Singhagiri PLC
Project Synopsis & Objectives
Singhagiri PLC, one of Sri Lanka’s premier consumer electronics and home appliance retailers, partnered with Nalaka Wattegedara for their national campaign. The imagery illustrates smart televisions, home audio, and high-end living appliances seamlessly integrated into sophisticated, warm residential interiors.
Key Directives
Communicate modern family living and technological elegance.
Balance ambient residential lighting with glowing digital television display panels.
Produce master campaign key visuals for nationwide press, digital marketing, and showroom displays.
Creative Direction & Optics
Constructed a custom studio residential lounge set with warm architectural practical lights, complemented by soft overhead diffused daylight banks to replicate realistic evening living room ambience.
Art Direction Credits
Photography & Lighting: Nalaka Wattegedara
Retouching & Color Grading: Nalaka Wattegedara Studio
Client Coordination: Singhagiri PLC
Production Captures
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