JMC Vigus 4x4 & Commercial Logistics
Commissioned by JMC Motors Lanka
Project Synopsis & Objectives
Commissioned for the launch of JMC Vigus 4x4 pickup trucks in Sri Lanka. The production combined dusty outdoor trail maneuvers with crisp commercial three-quarter angle hero frames.
Key Directives
Convey durability, off-road power, and commercial hauling capability.
Deliver billboard-grade resolution for national highway hoardings.
Creative Direction & Optics
Used high-output battery-powered strobes with telephoto compression on outdoor location trails to isolate the vehicle dramatically from background dust and terrain.
Art Direction Credits
Photography & Lighting: Nalaka Wattegedara
Retouching & Color Grading: Nalaka Wattegedara Studio
Client Coordination: JMC Motors Lanka
Production Captures
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