DSI Footwear & Apparel — Urban Lookbook
Commissioned by D. Samson Industries (DSI)
Project Synopsis & Objectives
DSI, Sri Lanka's leading footwear manufacturer and retailer, engaged Nalaka for their seasonal footwear lifestyle campaign. The shoot balanced commercial clarity of shoe textures and soles with an authentic, youthful lifestyle energy.
Key Directives
Capture genuine human motion while keeping footwear sharply defined and lit.
Produce versatile lookbook compositions for digital storefronts and transit billboards.
Creative Direction & Optics
Shot on set with medium format digital cameras synced to rapid-recycle flash packs, freezing mid-air jumps and candid steps in razor-sharp clarity.
Art Direction Credits
Photography & Lighting: Nalaka Wattegedara
Retouching & Color Grading: Nalaka Wattegedara Studio
Client Coordination: D. Samson Industries (DSI)
Production Captures
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