Atlas Axillia — Editorial Stationery Collection
Commissioned by Atlas Axillia PLC
Project Synopsis & Objectives
Commissioned by Atlas Axillia, Sri Lanka's market leader in school and office stationery, this campaign aimed to elevate daily writing instruments into stylish lifestyle design objects. Pastel color palettes, clean geometrical alignments, and crisp directional shadows define the visual tone.
Key Directives
Reposition classic stationery as modern, vibrant, and aesthetically inspiring design tools.
Create flat-lays and dimensional product perspectives for social media and packaging.
Maintain strict color fidelity matching brand pastel pantone references.
Creative Direction & Optics
Employed high-CRI continuous LED light panels alongside diffused flash heads to ensure perfect pastel pigment accuracy across diverse materials including plastics, papers, and inks.
Art Direction Credits
Photography & Lighting: Nalaka Wattegedara
Retouching & Color Grading: Nalaka Wattegedara Studio
Client Coordination: Atlas Axillia PLC
Production Captures
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