Aethelgard Chronometry — Baselworld Campaign
Commissioned by Aethelgard Horology (Geneva / Colombo)
Project Synopsis & Objectives
Commissioned to shoot the flagship chronographs ahead of international luxury watch exhibitions, our objective was to communicate precision horology through micro-lighting sculpting. We utilized optical light snoots and polarized diffusers to illuminate the hand-beveled tourbillon cage without glare, achieving museum-grade clarity.
Key Directives
Eliminate unwanted specular reflections while accentuating hand-finished brushed titanium.
Highlight the microscopic 28,800 vph escapement wheel in sharp focus.
Deliver billboard-grade resolution files for international flagship boutiques in Zurich, Dubai, and Singapore.
Creative Direction & Optics
We deployed medium-format 100-megapixel digital backs paired with specialized 120mm macro lenses on micro-geared geared heads. 35 individual exposures were focus-stacked per shot to ensure edge-to-edge optical fidelity.
Art Direction Credits
Photography & Lighting: Nalaka Wattegedara
Retouching & Color Grading: Nalaka Wattegedara Studio
Client Coordination: Aethelgard Horology (Geneva / Colombo)
Production Captures
Interested in a similar production for your brand?
We collaborate with advertising agencies, corporate marketing teams, and creative directors worldwide.